Whether it's a somtam, salad, or boiled menu, just adding fermented fish sauce will double the spiciness. It is said to have been a staple in Isaan families for a long time. and nowadays fermented fish is fermented in jars and boiled in a pot traditionally. He turned himself into a sealed bottle. It passed appropriate heat through industrial methods to become the ready-made fermented fish sauce. that can be purchased at department stores and leading stores in general.
One brand of cooked fish sauce that many people are probably familiar with is the brand ZABMIKE (Zab Mike), which was born from the intention of the public's favorite country singer, Mike Phiromporn, who had the intention to raise the level of fermented fish sauce. -Local food from Isaan kitchens to be more accepted at the international level. Therefore, it took more than 20 years to develop a quality fermented fish sauce recipe. To ensure that consumers can taste fermented fish sauce through a clean and safe production process. The important thing is that you get the delicious taste of the noodles in the authentic Isaan style. that is pleasing to people in every region Until becoming one of the leaders in the fermented fish sauce market at the same time, it cannot be denied that this type of ready-made fermented fish sauce has not been very successful in hitting the market among the new generation. that many people still don't open their minds.
With this pain point, Zab Mike decided to refresh the brand in a big way. Penetrating the market for customers who are the new generation more under the slogan "Sab Mike, So Spicy" by bringing in another Isaan singer, Joey Phuwasit, to be a representative of the new generation. Presenting the uniqueness of the Zaap Mike brand of cooked fermented fish sauce.
If the image of a spicy senior like Mike Phiromporn and fermented fish sauce, papaya salad recipe is to be a representative of real Isaan children and fermented fish sauce, strong flavor A new generation of hotties like Joey Phuwasit is also a representative of the Isaan people who have applied Isaan identity as their strength until they have been accepted at the national level. Goes well with the line of fermented fish sauce, every delicious recipe. It's called presenting new memories. Zap Mike's products are modern and more accessible.
This is an important step change in the market for cooked fermented fish sauce. that the big players in the market dared to break out of the old framework To communicate more with the target group which is the new generation.
It is believed that this change will further help push Zab Mike's goal of encouraging people through delicious food. Spicy tastes like hometown To have physical strength and encouragement to fight each day very well.
Credit: The Matter